You can then better focus and prioritize your efforts on prospects who show the most interest in your content. From another perspective, if you are giving away a PDF document as a lead magnet, you can understand how useful by checking how much people spend reading it.
You could compare the data between different lead magnets that you use. You can also know how many times your files have been viewed, printed, or downloaded. After sending the file using Digify, you will:. You can see detailed analytics including who has or has not visited.
Data rooms are helpful for quickly and easily providing you an overview of document analytics, such as the ability to see rankings for who has spent the most time viewing a document, and who visited the most. You can see which documents are the most popular and all of this information can help you to hone and prioritize your follow up efforts. For easy reference, you can also sort, rank and export document statistics. For instance, it can be very useful to see who has last visited your data room.
Digify allows you to use any or a combination of document security features to suit your particular needs. With the use of AES encryption algorithm to protect your files, this is at the highest level of protection, certified by the NSA to protect Top Secret documents.
Why would you use page path and not the 'click text'? The page path can always be found since it's recorded when the event is triggered. The click text most times has a better name to recognize what has been clicked :.
Thanks for the answer. Would you say: no harm, no foul? This is up to you. I just showed an example. If I wanted to create a goal based on a click of particular URL just on the particular page, then Page Path would be useful. To sum up: your naming convention depends on your needs. Imagine delaying every link click for up to 2 seconds. That impacts the UX.
I feel totally inadequate. Full disclosure, I'm a novice that goes to the Google school of how do I do this for all my instruction. Great set of instructions really clear, unfortunately I just cannot get either a simple ahref link, or button link to a pdf doc download to trigger at all. Can you think why this may be the case? Other tracking tags work ok.
On my site, all my PDFs open in new windows, so I'm not seeing my tags trigger properly. Any suggestions to fix that? However,after creating the event I'm just not seeing any activity in GTM preview mode that indicates that the event I'm watching for is firing. How i do? How do i do to track a specific page on my website or landing page? Click, scroll etc. Your email address will not be published.
Save my name, email, and website in this browser for the next time I comment. Notify me when new comments are added. Using Google Analytics 4? Track other files too! Ask for a dataLayer. Julius Jul 10 Reply You're welcome! Rick Jul 27 Reply I was afraid of that. Thank you for confirming Julius. Gaby Sep 16 Reply Super helpful. Tim Taylor Oct 1 Reply Thank you so much for this really clear explanation! Wilco Oct 8 Reply I was wondering.
If you already have or can set an id or class attributes to the link in HTML, tracking the PDF link is rather trivial using our plugin. You can use the id, in this case, whitepaper, to create a simple click event that will cover this individual file. Set the category, action, and label fields to whatever makes sense for this link.
This is the information that we will send to Google Analytics, and will show up on their dashboard. This method works very well, but it is not as scalable if you have many PDF links spread across your website, which leads us to the next option. PDF files are the way to provide clients with important product manuals and specifications. Surprisingly, many companies fail to properly track activity around these files an do not capture critical metrics for their business goals.
In this article, we are going to explore ways to capture such data and, above all, make sense of the numbers so it would help in the decision-making process. Chances are, your webpages have already Google Analytics in the source code. Make sure your GA code is up to date, meaning, your code is the latest Universal Analytics code. The other free tool from Google, Tag Manager, is easy to implement.
Once the container code is on every page then you can create the PDF trigger and tag that would enable you to create reports. These codes should be correctly placed where Google recommends.
To verify the presence of the code, you can run reports using custom filters. Finally, and to put the subject matter to rest, you cannot insert the Google Analytics code or snippet into a PDF file.
Now that you can track activity in every page of your site via GA and have the tag manager tool to create tags and triggers to generate events, it is time to look at ways to harvest the metrics you need. The above report is quite neat, but it lacks flexibility and does not provide depth, it only scratches the surface, especially when you are in charge of enterprise-level web properties that heavily depend on PDF download metrics to define campaign or brand success.
If you want to go pro with PDF tracking, you definitely have to use other tools and get your hands dirty with code and sophisticated configurations. As you can see, we have included the identifier parameter? Parameter implementation depends on what technology your website is built such as javascript, java, php, c , jquery, etc, and adding it to your URL is most likely a job for your development team.
Once the parameters are implemented, you can harvest great data using Google Analytics, the way we described above in method A.
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